1939 & 1946

SS Jaguar, 1939 (English)

"Printed in England by Adams Bros. & Shardlow, Ltd., Leicester and London."

The price list for 1939 is glued over...

... the introduction text for the 1938 year models.

"Jaguar" was the model name of a range of cars built by SS Cars Ltd 1935-1940.
For example
"SS Jaguar 3½ litre",
"SS Jaguar 2½ litre" etc.
(See the brochure above.)

The model name Mark IV was applied retrospectively to the post-war models to differentiate them from later models.

Jaguar Mark IV, 1946 (English)
- Saloon 3½, 2½, 1½ litre

"Printed in England by A. B. & S. Ltd., Leicester"

This brochure is only 10x7cm because scarcity of paper after WWII.
It is a reduced version of the full size 1938/1939/1940 brochures and is showing the models that were relaunched after the war.
Six of the ten pictures are identical with those in the 1939 brochure.

Brochures 1950-1960   >>